B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
40%
40% -- marketing automation adoption intent for Organizations not currently using marketing automation (2026)
Around 40% of organizations that do not currently use marketing automation plan to adopt it in the near future.
- Stated as an approximate value ('Around')
- Timeframe specified only as 'in the near future'
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
market.biz
Primary
Tier C
https://market.biz/business-process-automation-statistics/ ↗
Source Article
Business Process Automation Statistics and Facts (2026)
Introduction
Business Process Automation (BPA) statistics highlight how organizations streamline workflows, reduce operational costs, and improve efficiency through digital tools such as robotic process automation, workflow engines, and AI-driven decision systems. These data points reveal rising ado…
Original Research
market.biz
· Original study ↗
Methodology
Approximate value ('Around'); adoption intent in the near future, no exact timeframe given
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Organizations not currently using marketing automation: 40% marketing automation adoption intent. Source: market.biz (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/orgs-planning-marketing-automation-adoption
HTML Embed
<blockquote cite="https://lighthousedata.io/data/orgs-planning-marketing-automation-adoption" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- marketing automation adoption intent for Organizations not currently using marketing automation<br><small>Source: market.biz (2026) · <a href="https://lighthousedata.io/data/orgs-planning-marketing-automation-adoption" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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