B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
31%
31% -- marketing automation adoption intent for marketing professionals (2021)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
31%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
swellsystem.com
Primary
Tier C
https://swellsystem.com/how-to-design-systems-for-streamlined-marketing-operations/ ↗
Source Article
How to Design Systems for Streamlined Marketing Operations - SWELLEnterprise System
Julius Caesar has a famous quote, and that is, “I came, I saw, I conquered.” When you embark on multiple exciting marketing initiatives with many colleagues, you need a good plan, but you also need centralization. Without organized marketing operations ensuring that all parts of the marketing strate…
Original Research
swellsystem.com
· Original study ↗
Methodology
Cited as 'recent studies' — original methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketing professionals: 31% marketing automation adoption intent. Source: swellsystem.com (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-automation-purchase-plans-31pct
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<blockquote cite="https://lighthousedata.io/data/marketing-automation-purchase-plans-31pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>31%</strong> -- marketing automation adoption intent for marketing professionals<br><small>Source: swellsystem.com (2021) · <a href="https://lighthousedata.io/data/marketing-automation-purchase-plans-31pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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