B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
60%
60% -- marketing automation adoption intent for Australian SMEs (2025)
Over 60% of Australian SMEs plan to invest in marketing automation in 2025.
- The source states 'over 60%' rather than exactly 60%
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Statista
Primary
Tier C
https://twixxer.com/why-2025-is-the-year-to-embrace-ai-marketing-and-how-to-get-started/ ↗
Source Article
Why 2025 Is the Year to Embrace AI Marketing (And How to Get Started)
By Twixxer Team
The past twelve months have seen marketing change faster than ever before. Whether you’re running a local business or managing digital campaigns for clients, you’ve probably felt the seismic impact of artificial intelligence. From AI-powered search engines and smart content generator…
Original Research
Statista
· Original study ↗
Methodology
Survey by Statista, cited secondhand in blog article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Australian SMEs: 60% marketing automation adoption intent. Source: Statista (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/australian-smes-marketing-automation-investment-2025
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<blockquote cite="https://lighthousedata.io/data/australian-smes-marketing-automation-investment-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- marketing automation adoption intent for Australian SMEs<br><small>Source: Statista (2025) · <a href="https://lighthousedata.io/data/australian-smes-marketing-automation-investment-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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