B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
2.7%
2.7% -- landing page conversion rate for Organic search traffic (2026)
Organic search traffic converts at an average landing page conversion rate of 2.7%.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
2.7%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Sources (2)
Apexure
Primary
Tier B
https://www.apexure.com/blog/landing-page-conversion-rate-benchmarks-by-industry ↗
Source Article
Landing Page Conversion Rate Benchmarks by Industry (2026)
Also cited by
2026-09-29
Original Research
Apexure
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
Organic search traffic: 2.7% landing page conversion rate. Source: Apexure (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/organic-search-landing-page-conversion-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/organic-search-landing-page-conversion-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.7%</strong> -- landing page conversion rate for Organic search traffic<br><small>Source: Apexure (2026) · <a href="https://lighthousedata.io/data/organic-search-landing-page-conversion-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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