B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
14.6%
14.6% -- lead close rate for organic search leads (2025)
The close rate for organic search leads was approximately 14.6% in 2025.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
14.6%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
seozilla.ai
Primary
Tier C
https://www.seozilla.ai/digital-marketing-organic-traffic ↗
Source Article
Digital Marketing Organic Traffic Strategies for 2026
Digital Marketing Organic Traffic Strategies for 2026
Organic traffic is still the backbone of digital growth, but in 2026 it usually doesn’t look like it did a few years ago, and most teams already feel that change. Search engines are smarter now, and AI answers often show up before the blue links …
Original Research
seozilla.ai
· Original study ↗
Methodology
Described as consistent across B2B and B2C; original research unspecified
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2024 | 14.6% | |
| 2025 (current) | 14.6% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
organic search leads: 14.6% lead close rate. Source: seozilla.ai (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/organic-search-close-rate-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/organic-search-close-rate-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14.6%</strong> -- lead close rate for organic search leads<br><small>Source: seozilla.ai (2025) · <a href="https://lighthousedata.io/data/organic-search-close-rate-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.