C
Evidence Grade C
Use with Hedging
Current
50%
50% -- email open rate for organic email list (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
Gretchen Roberts from Smoky Labs
Primary
Tier C
http://www.convinceandconvert.com/email/build-email-list/ ↗
Source Article
Why You Need to Build Your Email List Organically
Also cited by
2026-08-24
Original Research
Gretchen Roberts from Smoky Labs
· Original study ↗
Methodology
Compared to a purchased list with 1% open rate
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
organic email list: 50% email open rate. Source: Gretchen Roberts from Smoky Labs (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/organic-email-list-open-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/organic-email-list-open-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- email open rate for organic email list<br><small>Source: Gretchen Roberts from Smoky Labs (2026) · <a href="https://lighthousedata.io/data/organic-email-list-open-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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