B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
60%
60% -- organic ctr decline for Google AI Overviews (2026)
When a Google AI Overview is displayed, organic click-through rates decline by approximately 60%.
- applies when an AI Overview is displayed
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Search Engine Land
Primary
Tier B
https://www.amicited.com/da/reviews/ai-search-visibility-platform-buyers-guide-2026/ ↗
Source Article
Købervejledning 2026: Sådan vælger du en AI-søgesynlighedsplatform
Original Research
Search Engine Land
· Original study ↗
Methodology
Search Engine Land 2026 zero-click study
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 | 61% | |
| 2026 (current) | 60% | -1.6% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google AI Overviews: 60% organic ctr decline. Source: Search Engine Land (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/organic-ctr-drop-ai-overviews-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/organic-ctr-drop-ai-overviews-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- organic ctr decline for Google AI Overviews<br><small>Source: Search Engine Land (2026) · <a href="https://lighthousedata.io/data/organic-ctr-drop-ai-overviews-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.