B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

58%

58% -- organic ctr decline for Page ranked #1 in Google organic results for informational queries (with AI Overview present) (2026)

2026  · Ahrefs

The presence of an AI Overview is correlated with an average 58% decline in click-through rate for pages ranked in position 1 for studied informational queries.

  • correlation observed for studied informational queries
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Attribution: Ahrefs View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
58%
Unit
Percentage
Data Vintage
2026
Entity
Page ranked #1 in Google organic results for informational queries (with AI Overview present)
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Ahrefs Primary Tier C
https://semactic.com/fr/ressources/blog-post ↗
Confidence: 48/100 Vintage: 2026 Channel: Deep Crawl
Source Article
Blog post
Explore this content with AI: Table of Contents Ça y est ! Elles sont apparues sans crier gare, pendant l’été, prenant pas mal de SEO de cours. Le AI Overviews sont arrivées officiellement en France le 22 juillet 2026, soit plus d’un an après leur déploiement dans plusieurs pays voisins. En mars 202…
Original Research
Ahrefs · Original study ↗

Ahrefs analysis of informational queries; presence of an AI Overview correlated with an average 58% decline in click-through rate for the first-position organic page

Methodology documented
Industrymarketing
Plain Text
Page ranked #1 in Google organic results for informational queries (with AI Overview present): 58% organic ctr decline. Source: Ahrefs (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ahrefs-aio-position1-ctr-decline
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<blockquote cite="https://lighthousedata.io/data/ahrefs-aio-position1-ctr-decline" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- organic ctr decline for Page ranked #1 in Google organic results for informational queries (with AI Overview present)<br><small>Source: Ahrefs (2026) · <a href="https://lighthousedata.io/data/ahrefs-aio-position1-ctr-decline" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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