B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
61%
61% -- organic ctr decline for Informational queries on Google Search (2025)
Seer Interactive found a 61% fall in organic CTR on informational queries with AI Overviews present.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
61%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
Seer Interactive
Primary
Tier B
https://seobrothers.com/guides/google-search-generative-experience/ ↗
Source Article
Google AI Overviews and SGE: How They Changed Search and What to Do About It | SEO Brothers
Google AI Overviews and SGE: How They Changed Search and What to Do About It
AI Overviews are the largest single shift in Google's SERP layout in a decade. What changed, the impact on click-through rates, the optimization tactics that work in the new layout, and where the dust is still settling.
Goo…
Original Research
Seer Interactive
· Original study ↗
Methodology
Seer Interactive study finding a 61% fall in organic CTR on informational queries when AI Overviews are present; part of a cited range of 58%-61% across studies published through 2025.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Informational queries on Google Search: 61% organic ctr decline. Source: Seer Interactive (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-overview-informational-ctr-fall-seer
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-overview-informational-ctr-fall-seer" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61%</strong> -- organic ctr decline for Informational queries on Google Search<br><small>Source: Seer Interactive (2025) · <a href="https://lighthousedata.io/data/ai-overview-informational-ctr-fall-seer" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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