B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
61%
61% -- organic ctr decline for Organic click-through rate for queries surfacing AI Overviews (2025)
BrightEdge recorded a 61% decline in organic CTR for queries surfacing AI Overviews.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
61%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
3,119
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BrightEdge
Primary
Tier C
https://digitalstrategyforce.com/journal/the-attention-economy-is-dead-welcome-to-the-inference-econ… ↗
Source Article
The Attention Economy is Dead. Welcome to the Inference Economy. | Digital Strategy Force
The Attention Economy is Dead. Welcome to the Inference Economy.
For two decades, the digital economy was built on capturing attention. The rise of AI search engines has created a new economic paradigm where the scarce resource is no longer eyeballs but inference — which brands AI models choose to c…
Original Research
BrightEdge
· Original study ↗
Methodology
BrightEdge tracked 3,119 search terms across 42 organizations; study date not stated in citing article, article context suggests 2025
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Organic click-through rate for queries surfacing AI Overviews: 61% organic ctr decline. Source: BrightEdge (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brightedge-organic-ctr-collapse-ai-overviews
HTML Embed
<blockquote cite="https://lighthousedata.io/data/brightedge-organic-ctr-collapse-ai-overviews" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61%</strong> -- organic ctr decline for Organic click-through rate for queries surfacing AI Overviews<br><small>Source: BrightEdge (2025) · <a href="https://lighthousedata.io/data/brightedge-organic-ctr-collapse-ai-overviews" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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