B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
40%
40% -- dwell time increase for Oral Hygiene gamified ad (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
AdMaxim
Primary
Tier C
https://www.admaxim.com/showcase/ ↗
Source Article
Showcase
Original Research
AdMaxim
· Original study ↗
Methodology
Compared to standard industry benchmarks, using interactive 'Tap to Clean' mechanic.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Oral Hygiene gamified ad: 40% dwell time increase. Source: AdMaxim (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/oral_hygiene_gamified_ad_dwell_time_increase
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<blockquote cite="https://lighthousedata.io/data/oral_hygiene_gamified_ad_dwell_time_increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- dwell time increase for Oral Hygiene gamified ad<br><small>Source: AdMaxim (2025) · <a href="https://lighthousedata.io/data/oral_hygiene_gamified_ad_dwell_time_increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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