B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
60%
60% -- dwell time increase for interactive content (2025)
Interactive content increases dwell time by over 60%.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://sprintdigitech.com/interactive-content-that-converts-quizzes-polls-infographics/ ↗
Source Article
Interactive Content That Converts: Quizzes, Polls & Infographics in Digital Marketing
In an era where users scroll past ads in seconds and algorithms shift daily, engagement is the new currency of digital marketing. Static posts and long-form blogs are no longer enough to hold a potential customer’s attention. The modern digital audience craves participation — they want to interact, …
Original Research
HubSpot
· Original study ↗
Methodology
Cited from HubSpot 2025 content report
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 (current) | 60% | |
| 2025 (current) | 53% | -11.7% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
interactive content: 60% dwell time increase. Source: HubSpot (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/interactive-content-dwell-time-60
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<blockquote cite="https://lighthousedata.io/data/interactive-content-dwell-time-60" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- dwell time increase for interactive content<br><small>Source: HubSpot (2025) · <a href="https://lighthousedata.io/data/interactive-content-dwell-time-60" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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