B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
47%
47% -- dwell time increase for interactive infographics (content marketing) (2023)
Interactive infographics increase dwell time by 47%.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
47%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SnapApp
Primary
Tier C
https://hoponline.ai/blog/beyond-fud-building-trust-with-authentic-cybersecurity-content-marketing ↗
Source Article
Beyond FUD: Authentic Cybersecurity Content Marketing
Martina Nakov
October 22, 2025
Content Marketing
Cybersecurity marketers face a brutal paradox. Your solution protects customers from existential risk—yet the loudest voices in the market still shout doom-and-gloom headlines that blur into background noise. If your brand sounds like every other “act…
Original Research
SnapApp
· Original study ↗
Methodology
Cited from SnapApp 2023.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
interactive infographics (content marketing): 47% dwell time increase. Source: SnapApp (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/interactive-infographics-dwell-time-lift
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<blockquote cite="https://lighthousedata.io/data/interactive-infographics-dwell-time-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>47%</strong> -- dwell time increase for interactive infographics (content marketing)<br><small>Source: SnapApp (2023) · <a href="https://lighthousedata.io/data/interactive-infographics-dwell-time-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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