B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
53%
53% -- dwell time increase for interactive content (2025)
Interactive content increases dwell time by 53% according to AgencyAnalytics.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
53%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
AgencyAnalytics
Primary
Tier C
https://wavesandalgorithms.com/geo/customers-and-search-engines ↗
Source Article
How Interactive Content Helps Customers and Search Engines
← Return to GEO Overview
How Can Interactive Content Help Your Customers and Search Engines in 2025?
What Is Interactive Content and Why Is It Different from Static Content?
Interactive Content Types Explorer
Quizzes
Calculators
Polls & Surveys
Interactive Infographics
Interactive Videos
Digital Too…
Original Research
AgencyAnalytics
· Original study ↗
Methodology
Cited from AgencyAnalytics
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 (current) | 60% | |
| 2025 (current) | 53% | -11.7% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
interactive content: 53% dwell time increase. Source: AgencyAnalytics (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/interactive-content-dwell-time-increase-2025
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<blockquote cite="https://lighthousedata.io/data/interactive-content-dwell-time-increase-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>53%</strong> -- dwell time increase for interactive content<br><small>Source: AgencyAnalytics (2025) · <a href="https://lighthousedata.io/data/interactive-content-dwell-time-increase-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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