B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
30%
30% -- conversion lift for businesses using optimization software for landing pages (2023)
Businesses using optimization software for their landing pages experience an average conversion lift of 30%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2023
Entity
Geography
EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier B
https://onexcell.co.uk/website/types/landing-page/ ↗
Source Article
Landing Page Website: Definition, Examples, Design and Development, and Cost
A landing page website is a standalone web page designed specifically for marketing or advertising campaigns, focusing on a single objective such as lead generation or product promotion. Regular websites serve multiple purposes and contain extensive navigation. Landing pages direct user attention to…
Original Research
HubSpot
· Original study ↗
Methodology
HubSpot 'Landing Page Statistics' report
Methodology documented
Segmentation
IndustryRetail
RegionEMEA
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
businesses using optimization software for landing pages: 30% conversion lift. Source: HubSpot (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/optimization-software-conversion-lift
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<blockquote cite="https://lighthousedata.io/data/optimization-software-conversion-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- conversion lift for businesses using optimization software for landing pages<br><small>Source: HubSpot (2023) · <a href="https://lighthousedata.io/data/optimization-software-conversion-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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