B
Evidence Grade B
Graded
under review
Safe to Cite
Current
50%
50% -- tv share of media budget for Small advertisers with total media budgets of circa £100k (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Thinkbox
Primary
Tier A
https://www.thinkbox.tv/research/thinkbox-research/as-seen-on-tv-supercharging-your-small-business ↗
Source Article
As Seen on TV: supercharging your small business
In Brief
Thinkbox has long been a champion of effectiveness – commissioning numerous award-winning studies that provide advertisers with the evidence they need to invest. Previously, this research tends to be based on bigger, more established brands. (This is down to the nature of the data; it tends…
Original Research
Thinkbox
· Original study ↗
Methodology
Optimal media split recommendation from Data2Decisions econometric analysis of diminishing returns curves across 78 smaller-advertiser brands.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Small advertisers with total media budgets of circa £100k: 50% tv share of media budget. Source: Thinkbox (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/optimal-tv-share-media-budget-100k
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<blockquote cite="https://lighthousedata.io/data/optimal-tv-share-media-budget-100k" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- tv share of media budget for Small advertisers with total media budgets of circa £100k<br><small>Source: Thinkbox (2026) · <a href="https://lighthousedata.io/data/optimal-tv-share-media-budget-100k" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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