B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
60%
60% -- tv share of media budget for Sainsbury's TV advertising (2007-2010)
Over the three years prior to 2010, TV accounted for around 60% of Sainsbury's media budget.
- Reported as approximately / around 60%
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2007-2010
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Thinkbox
Primary
Tier A
https://www.thinkbox.tv/case-studies/sainsburys-perfect-christmas ↗
Source Article
Sainsbury's Perfect Christmas
Key Points
- Sainsbury’s needed a fresh approach to TV planning with emphasis on integration.
- Through careful planning and tweaking the schedules the brand used TV much more effectively.
- The Christmas campaign delivered an 8% YOY increase in sales generated through TV.
The Challenge
In the curre…
Original Research
Thinkbox
· Original study ↗
Methodology
Reported as 'around 60%'; TV's share of Sainsbury's media budget over the three years prior to 2010
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Sainsbury's TV advertising: 60% tv share of media budget. Source: Thinkbox (2007-2010). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sainsburys-tv-share-of-media-budget-2007-2010
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<blockquote cite="https://lighthousedata.io/data/sainsburys-tv-share-of-media-budget-2007-2010" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- tv share of media budget for Sainsbury's TV advertising<br><small>Source: Thinkbox (2007-2010) · <a href="https://lighthousedata.io/data/sainsburys-tv-share-of-media-budget-2007-2010" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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