B
Evidence Grade B
Graded
under review
Safe to Cite
Current
66%
66% -- tv share of media budget for TV advertising share of media budget among 78 smaller advertiser brands (Data2Decisions dataset) (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
66%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
78
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Thinkbox
Primary
Tier A
https://www.thinkbox.tv/research/thinkbox-research/as-seen-on-tv-supercharging-your-small-business ↗
Source Article
As Seen on TV: supercharging your small business
In Brief
Thinkbox has long been a champion of effectiveness – commissioning numerous award-winning studies that provide advertisers with the evidence they need to invest. Previously, this research tends to be based on bigger, more established brands. (This is down to the nature of the data; it tends…
Original Research
Thinkbox
· Original study ↗
Methodology
Average across Data2Decisions econometric analysis of 78 brands and 300+ campaigns for smaller advertisers (smallest 10% of D2D dataset).
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
TV advertising share of media budget among 78 smaller advertiser brands (Data2Decisions dataset): 66% tv share of media budget. Source: Thinkbox (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tv-share-media-budget-small-advertisers
HTML Embed
<blockquote cite="https://lighthousedata.io/data/tv-share-media-budget-small-advertisers" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>66%</strong> -- tv share of media budget for TV advertising share of media budget among 78 smaller advertiser brands (Data2Decisions dataset)<br><small>Source: Thinkbox (2026) · <a href="https://lighthousedata.io/data/tv-share-media-budget-small-advertisers" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.