B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
97%
97% -- gross revenue retention rate for Private B2B SaaS companies with under $1M ARR (2022)
Private B2B SaaS companies with under $1M ARR had a gross revenue retention rate of 97% according to OpenView's 2022 benchmarks.
- Self-selected operator survey
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
97%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Source
OpenView
Primary
Tier C
https://www.subjolt.com/guides/nrr-grr-benchmarks/ ↗
Source Article
NRR & GRR Benchmarks 2026: What Retention Runs At | SubJolt
Key Takeaways
- Retention improves as your customers get bigger. Across your own company size it drifts, and only in surveys. Gross retention runs 70-80% for SMB contracts and above 90% for enterprise ones, a twenty-point gap (Bessemer State of the Cloud, 2019). Across company size it moves four poi…
Original Research
OpenView
· Original study ↗
Methodology
Self-selected operator survey (OpenView SaaS Benchmarks 2022).
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Private B2B SaaS companies with under $1M ARR: 97% gross revenue retention rate. Source: OpenView (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/openview-grr-under-1m-arr-2022
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<blockquote cite="https://lighthousedata.io/data/openview-grr-under-1m-arr-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>97%</strong> -- gross revenue retention rate for Private B2B SaaS companies with under $1M ARR<br><small>Source: OpenView (2022) · <a href="https://lighthousedata.io/data/openview-grr-under-1m-arr-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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