B
Evidence Grade B
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accuracy verified by the review judge
Safe to Cite
Recent
24%
24% -- ecommerce share of retail sales for Online stores (global ecommerce share of total retail sales) (2025)
Online stores are projected to account for 24% of all global retail sales by 2025.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
24%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
sobot.io
Primary
Tier C
https://www.sobot.io/blog/how-to-increase-ecommerce-sales-kick-off-with-new-year-holiday-promotion/ ↗
Source Article
How to Increase Ecommerce Sales: Kick off with New Year’s Holiday Promotion
Ecommerce is growing. The surge in global ecommerce retail sales during Christmas and New Year 2025 has highlighted this trend. The competitive environment makes holiday promotions more critical for increasing online sales. All kinds of festivals and holidays are perfect times to benefit from these.…
Original Research
sobot.io
· Original study ↗
Methodology
Projected share of total retail sales transacted online by 2025; original research firm not named in article.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Online stores (global ecommerce share of total retail sales): 24% ecommerce share of retail sales. Source: sobot.io (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/online-stores-24-pct-retail-sales-2025
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<blockquote cite="https://lighthousedata.io/data/online-stores-24-pct-retail-sales-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>24%</strong> -- ecommerce share of retail sales for Online stores (global ecommerce share of total retail sales)<br><small>Source: sobot.io (2025) · <a href="https://lighthousedata.io/data/online-stores-24-pct-retail-sales-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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