B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
69%
69% -- form abandonment rate for online forms (2024)
According to the Baymard Institute (2024), the average online form abandonment rate is 69%.
- Form length and complexity are cited as the top two drivers of abandonment
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
69%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Baymard Institute
Primary
Tier B
https://antforms.com/blog/form-builder-for-gyms-fitness-studios/ ↗
Source Article
Form Builder for Gyms and Fitness Studios: Membership, Waivers, and Intake
Original Research
Baymard Institute
· Original study ↗
Methodology
Baymard Institute cart/form abandonment research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
online forms: 69% form abandonment rate. Source: Baymard Institute (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/online-form-abandonment-69-percent-2024
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<blockquote cite="https://lighthousedata.io/data/online-form-abandonment-69-percent-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>69%</strong> -- form abandonment rate for online forms<br><small>Source: Baymard Institute (2024) · <a href="https://lighthousedata.io/data/online-form-abandonment-69-percent-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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