B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
74%
74% -- form abandonment rate for website visitors (2025)
According to a report by HubSpot, the average form abandonment rate is 74%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
74%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://www.ballisticdesignstudio.com/post/what-are-conversion-rate-optimization-tools ↗
Source Article
What Are Conversion Rate Optimization Tools and Why B2B Companies Need Them
Who’s the Best Webflow Partner for Startups on a Tight Timeline?
Simran Kataria
Simran Kataria
July 26, 2025
Table of Contents
CRO tools are essential for understanding what your visitors are doing, why they’re not converting, and how you can fix it. Think of them as a digital microscope. They let y…
Original Research
HubSpot
· Original study ↗
Methodology
HubSpot report cited by Ballistic Design Studio
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
website visitors: 74% form abandonment rate. Source: HubSpot (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/form-abandonment-rate-74
HTML Embed
<blockquote cite="https://lighthousedata.io/data/form-abandonment-rate-74" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>74%</strong> -- form abandonment rate for website visitors<br><small>Source: HubSpot (2025) · <a href="https://lighthousedata.io/data/form-abandonment-rate-74" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.