B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

81%

81% -- form abandonment rate for landing page forms (2026)

2026  · Insiteful

81% of users abandon forms after starting them.

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Attribution: Insiteful View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
81%
Unit
Percentage
Data Vintage
2026
Entity
landing page forms
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Insiteful Primary Tier B
https://affiliatebay.net/landing-page-conversion-statistics/ ↗
Confidence: 53/100 Vintage: 2026 Channel: Common Crawl
Source Article
Landing Page Conversion Statistics 2026: Benchmarks, Data and Optimization Tips
Original Research
Insiteful · Original study ↗

Attributed to Insiteful

Methodology documented
Industrymarketing
Plain Text
landing page forms: 81% form abandonment rate. Source: Insiteful (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/form-abandonment-rate-2026
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<blockquote cite="https://lighthousedata.io/data/form-abandonment-rate-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>81%</strong> -- form abandonment rate for landing page forms<br><small>Source: Insiteful (2026) · <a href="https://lighthousedata.io/data/form-abandonment-rate-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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