B Evidence Grade B Graded under review Safe to Cite Dated

60%

60% -- form abandonment rate for e-commerce conversion funnels (2023)

Name: Form Abandonment Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-06-24

2023 · Redclawey

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Attribution: Redclawey View source

Lighthouse Research Team

Last verified: 2026-06-24 · How we verify data →

Source verified Evidence graded

Value

60%

Unit

Percentage

Data Vintage

2023

Entity

e-commerce conversion funnels

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Redclawey Primary Tier A

https://redclawey.com/en/failures/google-ecommerce-funnel-collapse/ ↗

Confidence: 64/100 Vintage: 2023 Channel: Cc Extraction

Source Article

Google Ads Funnel Collapse in E-Commerce: Diagnosis, Fix & Prevention Guide

Google Ads Funnel Collapse in E-Commerce: Diagnosis, Fix & Prevention Guide Learn how to identify, diagnose, and fix funnel collapse issues on Google Ads for E-Commerce campaigns. Includes step-by-step recovery playbook, prevention checklist, and real-world case insights from managing $10M+ in E-Com…

Original Research

Redclawey · Original study ↗

Methodology

Analysis of user behavior in conversion funnels

Methodology documented

Segmentation

Channelcommon_crawl

Cite this stat

Plain Text

e-commerce conversion funnels: 60% form abandonment rate. Source: Redclawey (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/form-abandonment-rate-60

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<blockquote cite="https://lighthousedata.io/data/form-abandonment-rate-60" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- form abandonment rate for e-commerce conversion funnels<br><small>Source: Redclawey (2023) · <a href="https://lighthousedata.io/data/form-abandonment-rate-60" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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