B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
91%
91% -- customer retention rate improvement for Companies with omnichannel customer engagement strategies (2025)
Companies that use omnichannel strategies achieve a 91% higher year-over-year customer retention rate compared to those that do not.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
91%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Aberdeen Group
Primary
Tier B
https://www.sobot.io/blog/turn-negative-feedback-into-ecommerce-strength/ ↗
Source Article
Negative Feedback Isn’t the Enemy: How to Use It to Strengthen Your Brand
In the ever-evolving world of e-commerce, customer feedback is everywhere, on product pages, social media, Google, and third-party review platforms. And here’s a stat that should make every merchant pay attention: 88% of consumers trust online reviews as much as personal recommendations. Source.
Yet…
Original Research
Aberdeen Group
· Original study ↗
Methodology
Aberdeen Group research cited by Sobot blog; original study date not specified in the article (underlying Aberdeen omnichannel research dates to the mid-2010s).
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Companies with omnichannel customer engagement strategies: 91% customer retention rate improvement. Source: Aberdeen Group (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/omnichannel-retention-lift-91
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<blockquote cite="https://lighthousedata.io/data/omnichannel-retention-lift-91" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>91%</strong> -- customer retention rate improvement for Companies with omnichannel customer engagement strategies<br><small>Source: Aberdeen Group (2025) · <a href="https://lighthousedata.io/data/omnichannel-retention-lift-91" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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