B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
55%
55% -- customer retention improvement for Organizations using real-time customer experience methodologies (2025)
Organizations using real-time customer experience methodologies retain 55% more customers according to Aberdeen Group research.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
55%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
RudderStack
Primary
Tier B
https://www.rudderstack.com/blog/rudderStack-snowplow-comparison/ ↗
Source Article
RudderStack vs Snowplow
Blog
RudderStack vs Snowplow: A comprehensive feature comparison
RudderStack vs Snowplow: A comprehensive feature comparison
Danika Rockett
Content Marketing Manager
9 min read
December 3, 2025
As organizations seek to harness customer data for business insights, they often face a critical decision …
Original Research
RudderStack
· Original study ↗
Methodology
Source: Aberdeen Group research
Methodology documented
Segmentation
Industrymarketing
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Plain Text
Organizations using real-time customer experience methodologies: 55% customer retention improvement. Source: RudderStack (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customer_retention_improvement
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<blockquote cite="https://lighthousedata.io/data/customer_retention_improvement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55%</strong> -- customer retention improvement for Organizations using real-time customer experience methodologies<br><small>Source: RudderStack (2025) · <a href="https://lighthousedata.io/data/customer_retention_improvement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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