B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
25%
25% -- customer retention rate improvement for Small and mid-size businesses adopting CRM (2024)
CRM adoption among small and mid-size businesses drives a 25% to 40% improvement in customer retention rates.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
Journal of Integrated Engineering Sciences
Primary
Tier C
https://blog.automatedsalesmachine.com/crm-software-comparison-asm-vs-hubspot-salesforce/ ↗
Source Article
CRM Software Comparison: ASM vs. HubSpot, Salesforce & More - The Conversion Feed
The right CRM software comparison cuts through marketing copy to show exactly what you get — and what you pay — before you commit. This guide evaluates Automated Sales Machine, HubSpot, Salesforce, ActiveCampaign, and Keap side-by-side across features, pricing structure, and fit for small and mid-si…
Original Research
Journal of Integrated Engineering Sciences
· Original study ↗
Methodology
Range reported (25-40%); midpoint extracted. Attributed to a 2024 systematic review in the Journal of Integrated Engineering Sciences
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Small and mid-size businesses adopting CRM: 25% customer retention rate improvement. Source: Journal of Integrated Engineering Sciences (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/crm-smb-retention-improvement-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/crm-smb-retention-improvement-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- customer retention rate improvement for Small and mid-size businesses adopting CRM<br><small>Source: Journal of Integrated Engineering Sciences (2024) · <a href="https://lighthousedata.io/data/crm-smb-retention-improvement-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.