B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
89%
89% -- customer spend lift for Omnichannel customers (2024)
Omnichannel customers spend 89% more than single-channel customers.
- The source cites an unnamed study without specific methodology or publication details.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
89%
Unit
Percentage
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
fluodigital.com
Primary
Tier C
https://fluodigital.com/multichannel-marketing/ ↗
Source Article
A Beginner's Guide To Multichannel Marketing in 2024 - Fluo Digital
In today’s omnichannel world, customers demand a harmonious brand experience across every touchpoint. Multichannel marketing, when done right, weaves those touchpoints into a compelling narrative, amplifying your message and maximizing results. This blog delves deeper, offering actionable insights a…
Original Research
fluodigital.com
· Original study ↗
Methodology
Blog cites unnamed study; figure commonly attributed to Harvard Business Review omnichannel research but not confirmed in source
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Omnichannel customers: 89% customer spend lift. Source: fluodigital.com (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/omnichannel-customer-spend-89-percent
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<blockquote cite="https://lighthousedata.io/data/omnichannel-customer-spend-89-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>89%</strong> -- customer spend lift for Omnichannel customers<br><small>Source: fluodigital.com (2024) · <a href="https://lighthousedata.io/data/omnichannel-customer-spend-89-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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