B
Evidence Grade B
Graded
under review
Safe to Cite
Current
13%
13% -- customer spend lift for B2B customers using live chat (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
13%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Intercom
Primary
Tier C
https://www.bigfork.co.uk/insights/does-live-chat-work-on-a-b2b-website ↗
Source Article
Does live chat work for B2B websites?
Original Research
Intercom
· Original study ↗
Methodology
Cited from Intercom research; methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B customers using live chat: 13% customer spend lift. Source: Intercom (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/live-chat-customer-spend-lift-13
HTML Embed
<blockquote cite="https://lighthousedata.io/data/live-chat-customer-spend-lift-13" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>13%</strong> -- customer spend lift for B2B customers using live chat<br><small>Source: Intercom (2026) · <a href="https://lighthousedata.io/data/live-chat-customer-spend-lift-13" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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