B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
22.5%
22.5% -- customer spend lift for customers who visit the About Us page (2025)
Customers who visit a company's About Us page spend 22.5% more than those who do not.
- Unattributed research finding cited in blog article
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
22.5%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
torontoheadshotsandportraits.ca
Primary
Tier C
https://torontoheadshotsandportraits.ca/blog/the-roi-of-professional-headshots-for-toronto-companies… ↗
Source Article
The ROI of Professional Headshots for Toronto Companies: A Business Case — Toronto Headshots & Portraits
The ROI of Professional Headshots for Toronto Companies: A Business Case
Most companies don't have a clear business case for professional headshots. Photography is treated as a marketing cost, its outcomes are rarely measured, and the decision to invest or not invest tends to be driven by gut feelin…
Original Research
torontoheadshotsandportraits.ca
· Original study ↗
Methodology
Unattributed research finding cited by the article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
customers who visit the About Us page: 22.5% customer spend lift. Source: torontoheadshotsandportraits.ca (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/about-us-page-spend-22-5pct
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<blockquote cite="https://lighthousedata.io/data/about-us-page-spend-22-5pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22.5%</strong> -- customer spend lift for customers who visit the About Us page<br><small>Source: torontoheadshotsandportraits.ca (2025) · <a href="https://lighthousedata.io/data/about-us-page-spend-22-5pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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