B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
20%
20% -- foot traffic increase for Old Pasadena and Playhouse District (2025)
Weekend foot traffic in Old Pasadena and the Playhouse District can increase by 20–40% during November–December shopping periods compared with typical fall weekends.
- Applies specifically to weekend foot traffic during holiday shopping periods versus typical fall weekends
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Visit Pasadena
Primary
Tier C
https://devblip.wpengine.com/billboard-locations/california/pasadena-ca/ ↗
Source Article
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Original Research
Visit Pasadena
· Original study ↗
Methodology
Range 20-40%; midpoint extracted. Per downtown business groups and Visit Pasadena.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Old Pasadena and Playhouse District: 20% foot traffic increase. Source: Visit Pasadena (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/old-pasadena-holiday-foot-traffic-increase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/old-pasadena-holiday-foot-traffic-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- foot traffic increase for Old Pasadena and Playhouse District<br><small>Source: Visit Pasadena (2025) · <a href="https://lighthousedata.io/data/old-pasadena-holiday-foot-traffic-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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