B
Evidence Grade B
Graded
under review
Safe to Cite
Current
84%
84% -- foot traffic increase for KFC Belgium DOOH campaign (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
84%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Vistar Media
Primary
Tier B
https://www.vistarmedia.com/case-studies/kfc-belgium-data-driven-dooh ↗
Source Article
Serving success: How KFC Belgium’s data
Original Research
Vistar Media
· Original study ↗
Methodology
Vendor case study of a programmatic DOOH campaign run by KFC Belgium with agency ZIGT Media and Vistar Media; foot traffic measured as increase in visits to KFC locations; exact footfall measurement methodology not detailed
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
KFC Belgium DOOH campaign: 84% foot traffic increase. Source: Vistar Media (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/kfc-belgium-dooh-foot-traffic-lift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/kfc-belgium-dooh-foot-traffic-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>84%</strong> -- foot traffic increase for KFC Belgium DOOH campaign<br><small>Source: Vistar Media (2026) · <a href="https://lighthousedata.io/data/kfc-belgium-dooh-foot-traffic-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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