B
Evidence Grade B
Verified
accuracy verified by the review judge
Safe to Cite
Current
32%
32% -- foot traffic increase for Virgin Active (2026)
Foot traffic into Virgin Active Health clubs increased by 32% post phase two of the campaign.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
32%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
MMA Global
Primary
Tier B
http://www.mmaglobal.com/casestudies/virgin-active-partners-near-achieve-considerable-uplift-club-wa… ↗
Source Article
Virgin Active partners with Near to achieve a considerable uplift in Club walk
Original Research
MMA Global
· Original study ↗
Methodology
Post-campaign foot traffic vs baseline, measured by Near
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2026 (current) | 32% | |
| 2026 (current) | 28% | -12.5% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Virgin Active: 32% foot traffic increase. Source: MMA Global (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/virgin-active-post-campaign-foot-traffic-phase2
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<blockquote cite="https://lighthousedata.io/data/virgin-active-post-campaign-foot-traffic-phase2" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32%</strong> -- foot traffic increase for Virgin Active<br><small>Source: MMA Global (2026) · <a href="https://lighthousedata.io/data/virgin-active-post-campaign-foot-traffic-phase2" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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