B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
92%
92% -- repurchase intent rate for Olay Niacinamide + Rose Complex product (Try & Review sampling campaign, Malaysia) (2025)
92% of verified skincare users participating in Olay's Niacinamide + Rose Complex sampling campaign with Try & Review in Malaysia stated they were ready to repurchase the product.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
92%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Try & Review
Primary
Tier A
https://tryandreview.dcms.site/blog/Fake-Reviews-Real-Risks-How-Sampling-Helps-Brands-Stay-Authentic… ↗
Source Article
How Sampling Helps Brands Stay Authentic and Compliant
Fake reviews aren’t just bad PR anymore — they’re a legal and reputational liability.With new regulations (like those from the FTC in the US), brands are under growing pressure to ensure that user-generated content is not only engaging — but genuine.
And consumers are paying attention:54% say review…
Original Research
Try & Review
· Original study ↗
Methodology
Base population not explicitly stated; implied base of 147 verified-user reviewers. Campaign date not specified; vintage assumed 2025.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Olay Niacinamide + Rose Complex product (Try & Review sampling campaign, Malaysia): 92% repurchase intent rate. Source: Try & Review (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/olay-niacinamide-repurchase-intent-malaysia
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<blockquote cite="https://lighthousedata.io/data/olay-niacinamide-repurchase-intent-malaysia" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>92%</strong> -- repurchase intent rate for Olay Niacinamide + Rose Complex product (Try & Review sampling campaign, Malaysia)<br><small>Source: Try & Review (2025) · <a href="https://lighthousedata.io/data/olay-niacinamide-repurchase-intent-malaysia" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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