B Evidence Grade B Graded under review Safe to Cite Aging

18%

18% -- conversion rate for Nordstrom live shopping event (2024)

Name: Conversion Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-13

2024 · Storyly

Cite this stat Share How we verify

Attribution: Storyly View source

Lighthouse Research Team

Last verified: 2026-08-13 · How we verify data →

Source verified Evidence graded

Value

18%

Unit

Percentage

Data Vintage

2024

Entity

Nordstrom live shopping event

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

65/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Storyly Primary Tier B

https://www.storyly.io/post/is-live-shopping-the-future-of-ecommerce-what-brands-need-to-know ↗

Confidence: 52/100 Vintage: 2024 Channel: Common Crawl

Source Article

Is Live Shopping the Future of eCommerce?

In 2024, beauty brand P.Louise hosted a 12-hour TikTok live shopping session where they sold, on average, two products every second. Not every minute or hour, every single second. Let that sink in. Imagine watching a beauty influencer apply a lipstick shade you've been eyeing, asking them questions …

Original Research

Storyly · Original study ↗

Methodology

Approximately six times higher than their standard online conversion rate

Methodology documented

Segmentation

IndustryRetail RegionUS Channelevents

Cite this stat

Plain Text

Nordstrom live shopping event: 18% conversion rate. Source: Storyly (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nordstrom_live_shopping_conversion_rate

HTML Embed

<blockquote cite="https://lighthousedata.io/data/nordstrom_live_shopping_conversion_rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- conversion rate for Nordstrom live shopping event<br><small>Source: Storyly (2024) · <a href="https://lighthousedata.io/data/nordstrom_live_shopping_conversion_rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

Share on X Share on LinkedIn

Related Statistics

Use this data in your work

Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.

Copy citation Explore similar stats →