B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

15.22x

15.22x -- direct mail roi for Non-catalog direct mail (2013)

Name: Direct Mail ROI Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-19

2013 · Direct Marketing Association

Non-catalog direct mail produces $15.22 in revenue for every $1 spent.

Based on The Direct Marketing Association's Power of Direct Marketing Report economic model

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Attribution: Direct Marketing Association View source

Lighthouse Research Team

Last verified: 2026-09-19 · How we verify data →

Source verified Evidence graded

Value

15.22x

Unit

Ratio

Data Vintage

2013

Entity

Non-catalog direct mail

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Direct Marketing Association Primary Tier C

http://www.hedgescompany.com/automotive-database-and-email-marketing ↗

Confidence: 48/100 Vintage: 2013 Channel: Common Crawl

Source Article

Let us manage your Internet marketing for maximum results

Original Research

Direct Marketing Association · Original study ↗

Methodology

ROI table cited from Direct Marketing Association data via Hedges & Company

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Non-catalog direct mail: 15.22x direct mail roi. Source: Direct Marketing Association (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/non-catalog-direct-mail-roi-15-22

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<blockquote cite="https://lighthousedata.io/data/non-catalog-direct-mail-roi-15-22" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15.22x</strong> -- direct mail roi for Non-catalog direct mail<br><small>Source: Direct Marketing Association (2013) · <a href="https://lighthousedata.io/data/non-catalog-direct-mail-roi-15-22" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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