B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
15.55x
15.55x -- direct mail roi for direct mail (2008)
In 2008, businesses earned a return of $15.55 for every $1 invested in direct mail.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
15.55x
Unit
Ratio
Data Vintage
2008
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Direct Marketing Association
Primary
Tier C
http://www.hotdesign.com/marketing/great-roi-for-e-mail-campaigns-but-be-sure-to-customize-and-segme… ↗
Source Article
Great ROI for email campaigns...
Original Research
Direct Marketing Association
· Original study ↗
Methodology
Direct Marketing Association data cited via Associated Press article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
direct mail: 15.55x direct mail roi. Source: Direct Marketing Association (2008). Via Lighthouse Intelligence -- https://lighthousedata.io/data/direct-mail-roi-per-dollar-2008
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<blockquote cite="https://lighthousedata.io/data/direct-mail-roi-per-dollar-2008" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15.55x</strong> -- direct mail roi for direct mail<br><small>Source: Direct Marketing Association (2008) · <a href="https://lighthousedata.io/data/direct-mail-roi-per-dollar-2008" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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