B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
43%
43% -- direct mail roi for direct mail campaigns (2022)
Direct mail sent to prospect lists achieved an ROI of 43%, according to data from the Association of National Advertisers.
- Specifically applies when sent to prospect lists
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
43%
Unit
Percentage
Data Vintage
2022
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
92
Source
Association of National Advertisers
Primary
Tier A
https://newdigitalage.co/omnichannel/why-digital-and-mail-make-perfect-marketing-partners/ ↗
Source Article
Why digital and mail make perfect marketing partners - New Digital Age
By Mark Brown, Account Director, Go Inspire
Digital transformation is all the rage. In 2022, firms spent $1.6tn on overhauling systems and processes. According to Statista’s estimates this is set to more than double to $3.4tn by 2026.
In part this is a natural response to investigating new tech on t…
Original Research
Association of National Advertisers
· Original study ↗
Methodology
Association of National Advertisers data
Methodology documented
Segmentation
Industrydirect_mail
RegionUS
Channelemail
Cite this stat
Plain Text
direct mail campaigns: 43% direct mail roi. Source: Association of National Advertisers (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/association-of-national-advertisers-direct-mail-roi-2022
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<blockquote cite="https://lighthousedata.io/data/association-of-national-advertisers-direct-mail-roi-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>43%</strong> -- direct mail roi for direct mail campaigns<br><small>Source: Association of National Advertisers (2022) · <a href="https://lighthousedata.io/data/association-of-national-advertisers-direct-mail-roi-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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