B
Evidence Grade B
Graded
under review
Safe to Cite
Current
15%
15% -- churn rate increase for brands not responding to social media comments (2026)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
retriever.no
Primary
Tier C
https://retriever.no/da/blog/sociale-medier-en-vigtig-del-af-jeres-forretningsstrategi ↗
Source Article
Sociale medier - en vigtig del af jeres forretningsstrategi
Sociale medier bør betragtes som en vigtig kanal for din organisation og bør være en del af din forretningsstrategi. Disse tendenser indikerer det.
Sociale medier, hvor dit publikum er
Sociale medier er, hvor dit publikum er. Sociale medier udvikler sig til et stadig mere opdelt landskab, hvor nye p…
Original Research
retriever.no
· Original study ↗
Methodology
Secondary blog citing unspecified research; 'up to 15%'
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
brands not responding to social media comments: 15% churn rate increase. Source: retriever.no (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/no-response-churn-15-pct
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<blockquote cite="https://lighthousedata.io/data/no-response-churn-15-pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- churn rate increase for brands not responding to social media comments<br><small>Source: retriever.no (2026) · <a href="https://lighthousedata.io/data/no-response-churn-15-pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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