B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

30%

30% -- churn rate increase for workflows failing to address diverse user groups (2025)

2025  · Forrester

Workflows that fail to address diverse user groups experience up to 30% higher churn rates.

  • up to 30%
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Attribution: Forrester View source
Lighthouse Research Team
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Source verified Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2025
Entity
workflows failing to address diverse user groups
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Forrester Primary Tier C
https://www.cognativ.com/blogs/post/top10-workflow-adoption-metrics-to-enhance-your-teams-efficiency… ↗
Confidence: 48/100 Vintage: 2025 Channel: Deep Crawl
Source Article
Top10 Workflow Adoption Metrics to Enhance Your Teams Efficiency
Top10 Workflow Adoption Metrics to Enhance Your Team’s Efficiency Workflow adoption metrics are essential indicators that help organizations understand how effectively their teams are integrating new workflows and tools into daily operations. In this article, we explore the top 10 workflow adoption …
Original Research
Forrester · Original study ↗

Forrester report cited secondhand

Methodology documented
Industrysaas
Plain Text
workflows failing to address diverse user groups: 30% churn rate increase. Source: Forrester (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/forrester-workflow-churn-30
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<blockquote cite="https://lighthousedata.io/data/forrester-workflow-churn-30" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- churn rate increase for workflows failing to address diverse user groups<br><small>Source: Forrester (2025) · <a href="https://lighthousedata.io/data/forrester-workflow-churn-30" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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