B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
6%
6% -- churn rate increase for mobile gamers exposed to disruptive ads (2025)
A single exposure to a disruptive ad feature increased churn among survey respondents by 6 to 7%.
- Reported as a range of 6 to 7%
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
6%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Deloitte and Google AdMob
Primary
Tier C
https://bizzware.in/blog/unity-ads-vs-admob/ ↗
Source Article
Unity Ads vs AdMob: Which Monetization Platform is Better for Your Game in 2026? - Bizzware
Mobile game monetization is no longer just about inserting ads into gameplay. It is about placing the right ads through the right platform at the right moment in the player journey.
In 2026, Unity Ads and AdMob stand out as the two most widely used ad networks in mobile gaming. Both are powerful, bo…
Original Research
Deloitte and Google AdMob
· Original study ↗
Methodology
Deloitte and Google AdMob research; range 6-7%, midpoint used
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
mobile gamers exposed to disruptive ads: 6% churn rate increase. Source: Deloitte and Google AdMob (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/disruptive-ad-churn-increase-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/disruptive-ad-churn-increase-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6%</strong> -- churn rate increase for mobile gamers exposed to disruptive ads<br><small>Source: Deloitte and Google AdMob (2025) · <a href="https://lighthousedata.io/data/disruptive-ad-churn-increase-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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