B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
3.05%
3.05% -- click through rate for URLs in SERPs with no AI Overview (Redefine Your Marketing) (2024)
Organic click-through rate for URLs in SERPs that did not display an AI Overview was 3.05% before the AI Overview rollout.
- Small dataset of 150 keywords from one website
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
3.05%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
150
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Redefine Marketing Group
Primary
Tier C
https://www.redefineyourmarketing.com/blog/ai-overview-does-it-impact-organic-performance ↗
Source Article
Learn About the Future of Ai | Redefine Marketing Group
AI is transforming the landscape of organic marketing. On July 25, ChatGPT launched a possible competitor to Google”SearchGPT.” Additionally, on May 31, 2024, Google introduced Gemini to enhance its search capabilities. We’ve recently published an article examining the AI overview and its implicatio…
Original Research
Redefine Marketing Group
· Original study ↗
Methodology
Three months before/after May 31 AI overview rollout
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
URLs in SERPs with no AI Overview (Redefine Your Marketing): 3.05% click through rate. Source: Redefine Marketing Group (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/no-ai-overview-ctr-increase-2024
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<blockquote cite="https://lighthousedata.io/data/no-ai-overview-ctr-increase-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3.05%</strong> -- click through rate for URLs in SERPs with no AI Overview (Redefine Your Marketing)<br><small>Source: Redefine Marketing Group (2024) · <a href="https://lighthousedata.io/data/no-ai-overview-ctr-increase-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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