B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
56.7%
56.7% -- share of voice for Nike vs competitors (2025)
Nike achieved a 56.7% share of voice over competitors on social media.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
56.7%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
90
Citation Chain
90
Independence
30
Methodology
30
Freshness
95
Source
Sprout Social
Primary
Tier B
https://sproutsocial.com/insights/nike-social-media-strategy/ ↗
Source Article
Dissecting Nike’s social media strategy: Lessons in influencer marketing and driving culture
Original Research
Sprout Social
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
Nike vs competitors: 56.7% share of voice. Source: Sprout Social (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nike-social-media-share-of-voice
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<blockquote cite="https://lighthousedata.io/data/nike-social-media-share-of-voice" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>56.7%</strong> -- share of voice for Nike vs competitors<br><small>Source: Sprout Social (2025) · <a href="https://lighthousedata.io/data/nike-social-media-share-of-voice" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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