B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
75%
75% -- online sales growth rate for Nike (2020)
Nike's apps and online sales grew by 75% in the latest quarter during the coronavirus pandemic.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
60
Freshness
95
Source
The Wall Street Journal
Primary
Tier B
https://orbitvu.com/blog/end-bricks-mortar ↗
Source Article
End of bricks & mortar?
NIKE Inc. Chief Executive John Donahoe reported a 38% drop in sales for the latest quarter attributed to mass closures of physical stores amid the coronavirus pandemic. While Nike’s Apps and Online sales saw an upward spike of 75% thus cushioning the overall decline, according to The Wall Street Jou…
Original Research
The Wall Street Journal
· Original study ↗
Methodology
Cited from The Wall Street Journal
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Nike: 75% online sales growth rate. Source: The Wall Street Journal (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nike-online-sales-spike-2020
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<blockquote cite="https://lighthousedata.io/data/nike-online-sales-spike-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- online sales growth rate for Nike<br><small>Source: The Wall Street Journal (2020) · <a href="https://lighthousedata.io/data/nike-online-sales-spike-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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