B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
89%
89% -- online shopping adoption rate for Nigerian internet users (2015)
89% of Nigerian internet users are already shopping online or expect to do so in the future.
- Includes both current online shoppers and those expecting to shop online in the future
- Attributed to unnamed recent research
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
89%
Unit
Percentage
Data Vintage
2015
Entity
Geography
EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
disruptafrica.com
Primary
Tier C
https://disruptafrica.com/2015/09/15/5-african-e-commerce-startups-to-watch/ ↗
Source Article
5 African e-commerce startups to watch
While still in its infancy, the e-commerce market across Africa is steadily growing, as consumers continent-wide look to the convenience of online shopping. A number of forward-thinking startups are gaining traction across Africa, poised to cater to every whim and fancy of the increasing number of o…
Original Research
disruptafrica.com
· Original study ↗
Methodology
Figure attributed to unnamed 'recent research'; research firm not identified. Covers internet users already shopping online or expecting to do so in the future.
Methodology documented
Segmentation
IndustryRetail
RegionEMEA
Channelmulti-channel
Cite this stat
Plain Text
Nigerian internet users: 89% online shopping adoption rate. Source: disruptafrica.com (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nigeria-online-shopping-adoption-rate-2015
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<blockquote cite="https://lighthousedata.io/data/nigeria-online-shopping-adoption-rate-2015" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>89%</strong> -- online shopping adoption rate for Nigerian internet users<br><small>Source: disruptafrica.com (2015) · <a href="https://lighthousedata.io/data/nigeria-online-shopping-adoption-rate-2015" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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