B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
86%
86% -- online shopping adoption rate for Indian consumers (2022)
86% of Indians turned to online shopping during the pandemic according to a Shopify report.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
86%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Shopify
Primary
Tier C
https://unyscape.com/social-media-strategies-for-ecommerce/ ↗
Source Article
eCommerce Social Media Marketing Strategy 2022 for Better Engagement
Ecommerce Social Media Marketing Strategies For Better Engagement
Posted on 11.02.2022 / a 11 min. read
Table of Contents
Embracing evolving technology and incorporating business needs, almost all the popular social media networks now offer built-in solutions for marketing, advertising, branding, se…
Original Research
Shopify
· Original study ↗
Methodology
Cited from a Shopify report; secondary citation
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Indian consumers: 86% online shopping adoption rate. Source: Shopify (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/indians-online-shopping-pandemic-2022
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<blockquote cite="https://lighthousedata.io/data/indians-online-shopping-pandemic-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>86%</strong> -- online shopping adoption rate for Indian consumers<br><small>Source: Shopify (2022) · <a href="https://lighthousedata.io/data/indians-online-shopping-pandemic-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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