B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
52%
52% -- online shopping adoption rate for French consumers (2015)
According to a 2015 RetailMeNot study, 52% of French consumers shop online.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
52%
Unit
Percentage
Data Vintage
2015
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
RetailMeNot
Primary
Tier B
https://atelier.bnpparibas/fintech/article/proteger-donnees-cartes-virtuelles-usage-unique-e-shoppin… ↗
Source Article
Protéger ses données : les cartes virtuelles à usage unique pour l’e-shopping
Original Research
RetailMeNot
· Original study ↗
Methodology
Figure attributed to a 2015 RetailMeNot study on French online shopping behavior, cited via BNP Paribas Atelier article; midpoint framing of French consumers described as adept at online purchasing.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
French consumers: 52% online shopping adoption rate. Source: RetailMeNot (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/french-online-shopping-adoption-2015
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<blockquote cite="https://lighthousedata.io/data/french-online-shopping-adoption-2015" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>52%</strong> -- online shopping adoption rate for French consumers<br><small>Source: RetailMeNot (2015) · <a href="https://lighthousedata.io/data/french-online-shopping-adoption-2015" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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