B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
92%
92% -- consumer trust in recommendations for consumers (2019)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
92%
Unit
Percentage
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier C
https://mutant.com.sg/inspiring-brand-advocacy-is-easier-than-you-think/ ↗
Source Article
Inspiring Brand Advocacy Is Easier than You Think
Inspiring Brand Advocacy Is Easier than You Think
Have you ever been so thrilled with a product – be it a new pair of jeans, a cup of coffee, or a cleaning product – that you become a loyal customer and consistently recommend it to everyone you know?
If the answer is yes, then that means you have pa…
Original Research
Nielsen
· Original study ↗
Methodology
Nielsen report cited via Mutant article; original survey details not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 92% consumer trust in recommendations. Source: Nielsen (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nielsen-trust-recommendations-92
HTML Embed
<blockquote cite="https://lighthousedata.io/data/nielsen-trust-recommendations-92" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>92%</strong> -- consumer trust in recommendations for consumers<br><small>Source: Nielsen (2019) · <a href="https://lighthousedata.io/data/nielsen-trust-recommendations-92" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.