B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
84%
84% -- consumer trust in recommendations for global consumers (2025)
According to a Nielsen study on trust in advertising cited by the source, 84% of survey respondents trust recommendations about products from friends, family, and colleagues.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
84%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier C
https://reviewgrower.com/marketing-agencies-definition-types-and-tips/ ↗
Source Article
Marketing Agencies | Definition, Types, and Marketing Tips - Reviewgrower
All marketing agencies are skilled in marketing strategy to promote businesses as digital marketing agencies or content marketing agencies. Problem is, you can spend so much time marketing other businesses that your agency gets neglected.
Many small and medium-sized businesses (SMBs), turn to advert…
Original Research
Nielsen
· Original study ↗
Methodology
Nielsen study on trust in advertising, as cited by ReviewGrower
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2019 | 84% | |
| 2025 (current) | 84% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
global consumers: 84% consumer trust in recommendations. Source: Nielsen (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nielsen-trust-recommendations-84
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<blockquote cite="https://lighthousedata.io/data/nielsen-trust-recommendations-84" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>84%</strong> -- consumer trust in recommendations for global consumers<br><small>Source: Nielsen (2025) · <a href="https://lighthousedata.io/data/nielsen-trust-recommendations-84" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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