B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
84%
84% -- consumer trust in recommendations for global consumers (2019)
According to Nielsen, 84% of global consumers believe recommendations from friends and family about products.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
84%
Unit
Percentage
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier B
https://www.parsonssc.com/blog/useful-is-the-new-human ↗
Source Article
Useful is the new “human” — Parsons Strategic Consulting
Useful is the new “human”
Transitioning websites means losing old blog posts. I will be trotting them out throughout the year to keep that content available to you all. Here is the post that kicked off the last iteration of the PSC blog. Originally published on Jan. 6, 2019
Back in 2005 I launched a…
Original Research
Nielsen
· Original study ↗
Methodology
Cited to Nielsen by the blog author; original Nielsen Global Trust in Advertising survey
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2019 (current) | 84% | |
| 2025 | 84% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
global consumers: 84% consumer trust in recommendations. Source: Nielsen (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nielsen-recommendations-friends-family-84
HTML Embed
<blockquote cite="https://lighthousedata.io/data/nielsen-recommendations-friends-family-84" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>84%</strong> -- consumer trust in recommendations for global consumers<br><small>Source: Nielsen (2019) · <a href="https://lighthousedata.io/data/nielsen-recommendations-friends-family-84" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.